Online Advertising, SEO, Internet Marketing

Google Logo For Nicolas Steno: Father Of Modern Geology

admin — Wed, 11 Jan 2012 14:50:19 +0000

Today’s special Google Logo, aka Google Doodle, celebrates the life of Nicolas Steno, the father of modern geology. The logo symbolizes the study of the earth, from the ocean to the mountain tops. In Google Doodle fashion, the art makes up the letters of Google’s name, and this one has…

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December Search Numbers: Google Regains Share From Bing

admin — Wed, 11 Jan 2012 14:50:16 +0000

The financial analysts are starting to trickle out comScore US search market share data for December 2011 ahead of the official public release of the figures tomorrow. According to what I saw there wasn’t a great deal of movement vs. November. The “big news” is that Google…

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Search Engines Should Be Like Santa From “Miracle On 34th Street”

admin — Wed, 11 Jan 2012 14:50:11 +0000

That didn’t take long. In my coverage today about the new Google “Search Plus Your World” feature, I detailed how part of it gave hefty ammunition to claims that Google is abusing its dominant position in search. The anti-trust charges have now already started. Here’s the…

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SearchCap: The Day In Search, January 10, 2012

admin — Wed, 11 Jan 2012 14:50:08 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The History Of Google Places, All On One Page Maybe it’s my bias as a longtime fan/practitioner of local search and SEO. Or maybe it’s because…

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The History Of Google Places, All On One Page

admin — Wed, 11 Jan 2012 14:50:04 +0000

Maybe it’s my bias as a longtime fan/practitioner of local search and SEO. Or maybe it’s because I’m mentioned as one of the sources/contributors. But more likely it’s just that this is an important search reference document, and that’s why I think that anyone…

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SPONSOR MESSAGE: Make the Most of Display Advertising and Retargeting: Free eBook!

admin — Wed, 11 Jan 2012 14:50:00 +0000

Display advertising offers unprecedented opportunities to capture the eyes and wallets of online buyers. But what’s the best way to integrate display techniques (like retargeting) into your marketing? Acquisio’s free eBook, "Search and Display: Capitalizing on the Retargeting…

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Iran: Google Is A Spying Engine

admin — Wed, 11 Jan 2012 14:49:56 +0000

In a sound byte that might remind you of Baghdad Bob*, Iran’s police chief has announced that Google is a tool for spying. And not only that, but the Iranian government is also using that and other concerns to form a “national internet” under state control. Esmail Ahmadi Moghaddam…

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Keep Pace with Changes in Search Marketing: Attend SMX West, Feb. 28-Mar. 1 in San Jose

admin — Wed, 11 Jan 2012 14:49:52 +0000

Search engine marketing changes almost daily. Google is now blocking some referrer informationa. Link data got harder to analyze. And today’s Google’s Search Plus Your World bombshell promises to take personalization to a whole new level. Understand the landscape and get the tactics you need…

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5 Questions To Streamline Your Keyword Research

admin — Wed, 11 Jan 2012 14:49:48 +0000

It’s time for the first meeting with the customer. You may be a seasoned search marketer, but you’re still a little nervous. How do you achieve that perfect balance of getting the information you need while still exuding an aura of consummate professionalism, knowledge, and generally make yourself…

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How To Improve Site Credibility Through Search & Social Media

admin — Wed, 11 Jan 2012 14:49:44 +0000

Anyone—anyone—can make a website. Anyone can create a Twitter account, start a blog, or launch a Facebook fan page. And anyone—from 13-year-old girls to 45-year-old men—can pretend to be an attractive 20-year-old woman on the Internet. In the world of Internet spam, scams, and shams, we’ve learned…

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